I had the honor of naming and creating an identity for a line of violins and violas sold at a music shop in Indiana. I named the line Fortissimo, which is an Italian music term meaning to play loudly. When musicians see an “ff” or fortissimo sign in their sheet music, that’s their cue to play that part loudly. The mark was inspired by the “ff” sign, and carefully crafted to express the elegance and quality of these instruments.

fortissimo logo2-01violins-photofortissimo-letterpress

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