FISHERMEN’S COFFEE & TEA
Fishermen’s Coffee & Tea is coffee shop in the developing stages located in San Diego. Fishermen’s Coffee & Tea exists to bridge the gap between the two major categories of coffee and tea businesses in Southern California. They aim to foster a more inviting and approachable environment than the high-end roasters that currently exist, but still offer a much higher quality selection of beverages than the average chain coffee shop.
The image of the fisherman was chosen to represent the type of consumer Fishermen’s wants to reach; an everyday, hardworking individual who respects quality craftsmanship, yet believes in the importance of openness and community. Fishermen’s hopes to be a place where all people feel welcomed, accepted and understood.